Outlet (50% off)/Outlet is now open.

Received the Long-Life Design Award

Limited sale of moisturizing serum in a 1.6x larger size.

It can also be used as a pre-lotion. Calendula Lotion.

Choosing Leave-in Hair Care Based on Hair Type

We have added hand cream to the lineup of products eligible for e-gifts.

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Skin care starting with newborns

新生児から始めるスキンケア

As skin care becomes a habit, you will notice small changes in your baby's skin and symptoms. Babies feel comfortable and at ease when they are gently touched.

Many of our staff members at Matsuyama Yushi are raising children, and were also in charge of commercializing HADAHUG. Our staff will tell you what you need to know for your baby's skincare routine.

Q: What is proper skincare for babies?

A: We tend to think of "skin care" as applying milky lotion or cream. The truth is that it starts with washing. The important thing is to wash, cleanse, and moisturize.

1. Choose the right cleaning agent for your baby.
HADAHUG's cleaning agent is soap. Soap foam adsorbs dirt well. The foam also rinses off easily, leaving no dirt or cleaning ingredients on the skin. It is a baby-friendly cleaning agent.

2. Washing Lather up thoroughly and wash with a gentle stroking motion.
Whether solid or liquid, lather thoroughly and thoroughly to wash. Remember to wash the neck, wrists, feet, buttocks, and behind the ears carefully, as dirt tends to accumulate there.

Rinse. Are there any rinses left?
Shower with lukewarm water at a low flow. Be careful not to leave any rinsing residue.

4. Wipe. Do not scrub the baby.
After wrapping the baby in a towel, gently press the skin with the palm of your hand to absorb the water droplets.

5. Moisturize. Communication to nurture the skin.
After the bath, apply milky lotion or cream. Warming them slightly with your hands before applying them will make them easier to spread on the skin and help them penetrate the horny layer.

Apply from the stomach to the chest, from the shins to the thighs, and from the bottom to the top. If you feel tightness in the palm of your hand while applying, add more milky lotion or cream.

6. Also during diaper changes.
When the bottom is rough, put a small amount of milky lotion/cream on the wipes before wiping the bottom to relieve irritation. The same goes for wiping drooling or around the mouth after eating baby food.

Q: Why is skin care for babies necessary?
A: Babies are prone to dryness and rough skin. A baby's skin is thin, with low levels of sebum and stratum corneum moisture, and lots of sweat glands relative to the surface area of the skin. Matsuyama Yushi believes that skin care habits are important to keep babies' skin clean and healthy.

Q: My baby's skin started to crack at around 3 months of age. What is the cause?
A: Due to the influence of hormones inherited from the mother, the skin of newborns is active in sebum secretion, but after 3 months, sebum secretion gradually declines. That is why their skin tends to become flaky. This is the time when skin care becomes important.

Q: Why do babies sweat so much? I am worried about heat rash.
A: The number of sweat glands that secrete sweat is fixed from birth. Babies' skin, which is small and has little surface area, is densely covered with sweat glands and sweat easily accumulates. Rashes are caused by the salt in sweat and friction from clothing. Wiping frequently, taking a bath to rinse the skin clean, and using soft materials for clothing are all ways to prevent heat rash.

Please nurture your child's healthy skin with the HADAHUG skin care habit.

HADAHUG Product List

Free Shipping]
Outing Set

1,353 yen (tax included)

Moisturizing soap

120g ¥1,122(tax included)

Whole Body Foaming Soap

320mL ¥1,485(tax included)

Moisturizing Lotion

250mL ¥1,980(tax included)

Moisturizing Cream

150g ¥1,738(tax included)

Sunscreen cream

70g ¥1,738(tax included)

Moisturizing bath milk

240mL ¥1,980 (tax included)

Going-out spray

80mL ¥990(tax included)


Gift set

2024. 2. 9 | HADAHUG
10月22日(木)発売 「コットンウール靴下」
2026.10.22 北麓草水

10月22日(木)発売 「コットンウール靴下」

冬のギフトセットをご用意しました
2026.10.22 TOPIC

We have prepared a winter gift set.

【100セット限定】旬の「有機栽培柚子」
2026.10.20 山神果樹薬草園

[Limited to 100 Sets] Seasonal Organic Yuzu

ロングライフデザイン賞を受賞
2026.10.15 TOPIC

Won the Long Life Design Award

ファクトリーアウトレット開催中
2026.10. 6 TOPIC

Factory Outlet Sale Now On

「保湿美容液1.6倍増量サイズ」限定販売
2026.10. 1 肌をうるおす保湿スキンケア

Limited sale: Moisturizing serum in a 1.6x larger size

敏感肌におすすめの洗顔料<br>2種類の透明石けん
2026.10. 1 Mマークシリーズ

Recommended facial cleansers for sensitive skin
Two types of transparent soap

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