The coral red Lip Glow Gloss and the nighttime Lip Treatment Serum were launched on Thursday, July 24. Lip Glow Gloss" contains camellia seed oil and rice germ oil as emollients. Free of tar, cochineal, and fragrance dyes, it gently colors lips while providing natural luster and moisture.
For nighttime care, we recommend the Lip Treatment Serum. Containing yuzu fruit extract and arnica flower extract, it moisturizes and hydrates lips, which are prone to dryness. Use before bedtime is especially recommended. Use the gloss during the day and the serum at night. Double use of the gloss and serum will leave your lips glistening and moisturized. We hope you will find this product useful in your daily lip care routine.
Lip Glow Gloss 11g ¥1,800 (tax included)
Lip Treatment Serum 11g ¥1,900 (tax included)
Untold Story of Product Development
Q1. What made you decide to develop this product?
We decided to develop "Lip Glow Gloss" after receiving many requests to re-release a product we had previously sold. We started development of "Lip Treatment Serum" because we wanted to create a product that intensively moisturizes lips, which are as delicate as the area around the eyes and fingers.
Q2: What were the particular points you focused on in development?
For Lip Glow Gloss, we were particular about its natural gloss and moist feel. We aimed for a more moisturizing finish while maintaining the "smoothness" that was well-received in our previous products. Another important point is that the colors are easy to use regardless of the season. The Lip Treatment Serum has a thick texture that is easy to use for nighttime care, with an emphasis on a moisturizing sensation that adheres snuggly to the lips. We also focused on a comfortable feel that envelops lips, which tend to dry out.
Q3: Who would you like to use this product?
Lip Glow Gloss is recommended for people who are concerned about dry lips and want to make their lips look beautiful with a natural shine. It is also easy to incorporate into daytime makeup and works well with Hokuroku Sosui's Day Cream and Day Powder. Lip Treatment Serum is recommended for those who are particularly concerned about dryness, and can be used for moisturizing care at night as well as during the day.
Q4: What are some of the differences compared to other lip balms and glosses?
We designed the formulation without tar and cochineal dyes, considering the use on lips, which have thin skin and are prone to dryness. It is also fragrance-free to make it easier to use when the skin is sensitive. The ingredients are carefully selected to keep lips healthy, and include camellia seed oil and rice germ oil as emollients that prevent moisture evaporation and maintain softness. It also contains yuzu fruit extract and arnica flower extract to smooth and condition the lips. The formula is designed to be both gentle and comfortable on the lips.
When we asked the staff who actually used the Lip Glow Gloss for two weeks how it felt, they said, "It lasts surprisingly well, and although there is a slight difference in color depending on the original lip color, everyone's lips look shiny and healthy. The color is said to be just the right shade for casual use in the office. This is the perfect item for everyday use, and we hope you will take this opportunity to try it out.
Lip Glow Gloss
Lip Treatment Serum
