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Limited sale of moisturizing serum in a 1.6x larger size.

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Hinoki and sandalwood incense sticks

檜と白檀(ひのきとびゃくだん)のインセンススティック

Incense sticks of cypress and sandalwood
8cm x 20 sticks ¥1,320

The profound scent of sandalwood and patchouli, which have been popular as incense since ancient times, is combined with the refreshing aroma of sage and cypress. It is a fragrance that calms the mind.

We want people to stay healthy from the inside even in the sweltering hot season. To achieve this, it is essential to have a calm mind and a good sleep. The newly introduced incense sticks are recommended when you want to reset your mind.

For example, when you relax and stretch at the end of the day or read a book, you can burn the incense stick and feel the fragrance of sandalwood and patchouli purify the room. In the hot and humid summer months, you may find it easier to fall asleep if you dim the lights a little before bedtime to cool down. We hope that you will adopt a good sleeping habit with the relaxing effect of fragrance, which has been popular since ancient times.

Q. We will now turn to Mr. Takayama, the product developer.
What made you decide to make incense?

A.Three years ago, when I joined Matsuyama Oil, incense for the purpose of spatial aromatization, rather than for ancestral memorial services, began to be sold in select stores and lifestyle stores. Since that time, I have felt a good affinity between Hokuroku Sosui and incense, which expresses Japanese culture and beauty through its products. Over the past few years, I myself have started burning incense at home and have found the soothing aroma of incense and the wavering of the smoke to be very relaxing.

Q. I heard that you made many prototypes.

A.In the Hokuroku Sosui line, there are cosmetics made from soaked herb water, in which plants are soaked in water and plant extracts are extracted, as well as wild herb baths and sundry goods made directly from plants. We wished to make this direct use of plants in incense, and in the course of trial production, we sometimes crushed plant ends such as cypress leaves and lavender flowers and blended them in our products. As a result, we found that the plant powder gave off a bonfire-like odor when lit. In other cases, it was very difficult to assemble the diffusers using essential oils as imagined because the fragrance of the oil spreads directly into the space when heated, whereas with incense, the fragrance before lighting changes and disappears with combustion. We gave up on using plant ends, but I think we were able to create a scent close to nature by using all-natural fragrances for the fragrance.

Q. I heard that you have been using incense for a long time.
Who would you like to use incense and when?

A.When I was a child, I had a strong image that incense was used to make offerings at Buddhist altars, and I thought it was an item for people of a relatively older age group. Now, they have become so familiar in our daily lives that hotels and stores use them, so I would like to encourage people of all ages and genders to pick one up. For example, students can use it during breaks to study for exams, hard-working people can use it before bedtime to relax their minds and bodies, and housewives and househusbands can use it to take time for themselves. We hope that everyone will use it for themselves at a time when they can be the star of the show. You can also adjust the time by folding the cypress and sandalwood incense sticks. We would like you to use them according to your own lifestyle.

In addition to taking care of your body from the outside, we at Hokuroku Sosui also propose to regulate your body from the inside. A well-balanced diet, moderate exercise, good sleep, bathing, and other daily habits can promote metabolism and produce healthy cells. We believe that it is just as important to take care of your body from the inside out as it is to take care of your skin.

The products introduced here are available at

2024. 8. 9 | Hokuroku Sosui
10月22日(木)発売 「コットンウール靴下」
2026.10.22 北麓草水

10月22日(木)発売 「コットンウール靴下」

冬のギフトセットをご用意しました
2026.10.22 TOPIC

We have prepared a winter gift set.

【100セット限定】旬の「有機栽培柚子」
2026.10.20 山神果樹薬草園

[Limited to 100 Sets] Seasonal Organic Yuzu

ロングライフデザイン賞を受賞
2026.10.15 TOPIC

Won the Long Life Design Award

ファクトリーアウトレット開催中
2026.10. 6 TOPIC

Factory Outlet Sale Now On

「保湿美容液1.6倍増量サイズ」限定販売
2026.10. 1 肌をうるおす保湿スキンケア

Limited sale: Moisturizing serum in a 1.6x larger size

敏感肌におすすめの洗顔料<br>2種類の透明石けん
2026.10. 1 Mマークシリーズ

Recommended facial cleansers for sensitive skin
Two types of transparent soap

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