Since its launch in 2005, the Moisturizing Skin Care Series has responded to the concerns of dry and sensitive skin with the concept of "moisturizing and refreshing skin. 17 years have passed, and the number of users has been increasing. We have therefore renewed and relaunched our lineup of products, from cleansers to moisturizers, with improved moisturizing power while maintaining the same hypoallergenic properties. We hope you will try the new "Hada Uru" products, whether you are a regular user or a new user. The product will go on sale at the Loft and Matsuyama Yushi online store on March 1. It will be on sale to the general public on March 17.
Currently, orders of "Hada Uru" (conventional product) from the Matsuyama Yushi online store will receive a sample of the renewed product (moisturizing penetrating water) in the package (will be discontinued as soon as it is gone). Non-online store users can also apply for the samples (by lottery). For more information, please visit
■20% more ceramide + new ceramide
The "moisturizing" items, such as lotion and milky lotion, contain 20% more ceramide (a moisturizing ingredient) than the previous products. Ceramide is also blended in "cleansing" items to soften irritation caused by friction and washing itself. The amount of "moisturizing essence" was increased prior to the launch of the new product in September 2022.
The new product contains human ceramide, which has a chemical structure almost equivalent to that of ceramide found in the human stratum corneum. Ceramide is a lipid in the stratum corneum, the outermost layer of the epidermis. Ceramide is a lipid in the stratum corneum, the outermost layer of the epidermis. It binds water and lipids tightly together and keeps moisture in the stratum corneum even in low humidity. However, it decreases with aging and stress, so it is important to be conscious of replenishing it on a regular basis. Moisturizing Skin Care contains five types of human ceramide, as in our previous products, in order to approximate the moisture content in the stratum corneum of human skin. In addition, these ceramides are wrapped in an ingredient that has high affinity with the skin and resembles cell membranes. The ceramides in HIKANURU penetrate into the stratum corneum quickly and evenly. For more information, please visit " Hada Uru brand page ".
Moisturizing Trial 8 items $814
Moisturizing Face Soap 100g $1,045
Moisturizing Cleansing 145g $1,386
Moisturizing Face Foam 110g $1,155
Moisturizing Water Moist Rich 120mL $1,617 / Refill 110mL $1,045
Moisturizing Water Balancing 120mL $1 1,617 / Refill 110mL $1,045
Moisturizing Emulsion 95mL $1,507 / Refill 85mL $935
Moisturizing Serum 30mL $2,310 / Refill 25mL $1,617
Moisturizing Cream 50g $1,848 / Refill 45g $1,276
Moisturizing UV Cream 50g $1,848
* All prices include tax All prices include tax.
